It's a very real-time, immersive experience." "And what's so powerful is that it's all coming from the Social Web where you can quickly find great photos, breaking stories, updates from friends or news from sources you follow. “Now, working with publishers, we can re-imagine Web pages as magazine articles, connecting readers more deeply with the publisher’s brand while opening up entirely new advertising possibilities."This edition of Flipboard makes it easier than ever to explore amazing content, from tech to world news," said Mike McCue, Flipboard CEO. “We believe that the timeless principles of print can enhance the social media experience, not only to make content more discoverable but also to make it easier to read,”said Mike McCue, Flipboard CEO. Other trial partners include Washington Post Magazine, SFGate and All Things D. In other word, a whole other bucket of ad money which could be shared with Flipboard content partners. Flipboard said it’s working with OMD to “test high impact brand advertising” in the Flipboard experience - advertising that’s typically bought in magazines, not web or mobile experiences.
Like other pages, “flip” the page to advance to the next one.Īnd the third page in this story series includes this full-page ad. When you click to read the partner page, it pulls you into a new HTML 5 experience. The page includes tweets about the story underneath, with the ability to send your own tweet straight from the app. Here’s the ABC News page on Flipboard’s app (above), in a magazine layout on the left, and the story preview page on the right. Today they announced ( release) they’re partnering with a small group of publishers, including ABC News, to add them as content sources. You may have played with Flipboard, a very cool iPad app that turns your social steams into a vivid, magazine-like experience.
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